Good Beauty
Good Beauty takes seventeenth for its commitment to a particular register — luxury in execution, genuinely personal in experience — without the price band of the Gold Coast rooms that use the same language.
Opened in 2017 on Milwaukee Avenue, Good Beauty runs on a one-on-one model: no shared floor attention, no waiting while your stylist finishes a blowout on the next chair. The space backs that up aesthetically — white walls, neon accents, and the kind of deliberate sparseness that signals the work will carry the appointment. Color is the lead service: blonding, extensions, and single-process are the core, with bang trims and blowouts completing the menu.
The Logan Square price point is more forgiving than the River North equivalent, which is part of the positioning. For clients who want a considered, attentive color appointment without traveling to the Magnificent Mile corridor, this is the most credible option the neighborhood offers.
- A blonding service
- Extensions
- A signature blowout
